6 Showroom Interior Design Tips You Must Know
Ramesh is excited to get started with his apparel showroom. With a fantastic location, he wants the right showroom interior decor that attracts customers. But, he wonders where to start. Facing the same dilemma? We are here to guide!
According to design experts, showroom interior design is the secret to many businesses’ success. Oftentimes, a strategic location can go to waste, if the store does not look appealing enough, or even is not well planned out. But that’s not the end of it. With the right design, many commercial interiors in Hyderabad have witnessed rapid success.
Here are 6 tips that you must know if you are looking forward to having a fantastic showroom interior decoration.
Embrace An Open Layout
To get the best idea of what would be an ideal showroom decor, you must think like a customer (be in your customer’s shoes). Would you be interested to walk into a store that has a rather sectioned and restricted approach? Or in one where you have good visibility as well as space to breathe?
With an open layout, customers who walk in, invariably feel more at ease, and also have the advantage of navigating the space comfortably. Using the right product displays, signage, and lighting, an open layout paves the way for a better customer experience.
Chalk Out The Customer Journey
A customer should, as a rule of thumb, find it easy to navigate and browse through all the products showcased in your store. Top interior designers in Hyderabad recommend mapping out a direction in which you want the customers to approach your showroom offerings. This can be done in the form of signage, shelf arrangement, systematically planned store alleys, and more. In addition, the positioning of checkout counters and impulse goods sections also affects the buyer’s mind.
The interior design should, at all times, have an influence on a customer’s psyche – to eventually make a purchase. The idea is to arrange and highlight the products in such a way that not only draws them in but also motivates them to spend more time in the store. Doing so, in turn, increases the chances of generating more sales and revenue.
Establish A Theme
Almost every showroom you walk into has a defined look and feel to it. Ideally, a showroom should make everyone coming in, feel a sense of familiarity. Why does this happen? Because customers typically have a knack for recalling a business through customised graphic and visual elements.
Interior designers in Hyderabad (and practically from all other locations in the country) focus on giving a comprehensive look to the store interiors, by setting a visual theme. It can be in the form of using brand colours, snazzy signs, shelves, furniture, and more. A theme brings in the brand recall value besides appearing visually appealing.
Accent Certain Walls
You can never go wrong with accent walls! Highlighting a certain wall in the showroom can prove to be a huge visual cum commercial success. Several brands opt for accent walls to draw the attention of customers. Once these prospective customers are hooked into the aesthetics of a showroom, other strategic ideas can be brought into play, to maximise the design aspect towards driving more sales and taking a business to the next level.
Experiment With Strategic Lighting
Lighting works wonders for all sorts of interior designs, including residential and commercial properties. Innovative lighting decor can take the overall store ambiance to a whole new level. There is a wide range of lighting fixtures and fittings available in the market, that offer unique accents and highlights – enhancing the overall smartness and visual appeal of any showroom. The fixtures can aesthetically and sufficiently illuminate the displays and the overall store itself. Not only can the products be featured using spot lighting fixtures – but the latter can also influence the mood of the showroom as well.
Consider Adding Mirrors On The Wall
Smaller showrooms can use mirrors partially or completely on walls. Mirrors offer an illusion of a bigger space – contributing to a feeling of increased floor area. Together with the right lighting, mirrors can be placed in different positions across the store area.
Since showroom interiors require quite a bit of investment and careful planning, it is important to get things right from the very outset. Together with experts who offer the best commercial interiors in Hyderabad, you can work towards achieving a complete showroom interior that exudes success.